Jump is a B2B communications agency who provides bespoke PR, marketing and creative services to broadcast and media technology companies globally, from content acquisition to delivery to the home.

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So what did we learn at  2016? The biggest challenges facing broadcasters and media companies are three-fold: creating efficiencies within their own business; maximising the value of their content; and competing with newer more agile Disruption in the industry is not just coming from the  (OTTs, IT giants, etc.) but also

Many years ago the music creation industry underwent a very rapid, and for some quite painful, shift from hardware to computer-based production. Though there were teething problems, the ease of use, effortless recalling of previous work and overall efficiency all helped win the day. Except possibly for the listener. Putting the

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