INSIGHT TV Goes Behind-the-Scenes at World’s Toughest Desert Race in New Reality Show King of the Hammers
Hilversum – Netherlands – 17th July 2017 – INSIGHT TV, the world’s largest producer and broadcaster of adventure travel and extreme sports genres in true, unscripted 4K UHD HDR, is launching its new 8×60 minute, high-speed reality show King of the Hammers on 22nd July at 20:10 CET, on INSIGHT TV channels and INSIGHT.TV. King of the Hammers goes behind-the-scenes at the world’s toughest one-day off-road race and is the largest event of its kind in North America. It follows the highs and lows of the 485 drivers who face huge dangers as they speed across the desert and take part in Rock Crawling, an extreme form of off-road driving over harsh terrain.
King of the Hammers is the first show that INSIGHT TV has shot in HDR, providing the highest quality viewing experience. It was produced in partnership with UK factual independent production company LSPTV. Filmed against beautiful backdrops at eight different USA-based races, from the Blue Mountains of Kentucky to the Californian desert, conditions for filming in the hot and dusty terrain were often challenging. Find out what makes the drivers tick, how they build their cars, what their families and friends think and experience the excitement and drama that goes into taking part in such a crazy sport.
“Anyone who’s interested in high-speed car racing will love this show but it’s actually much more than that,” explains Arun Maljaars, INSIGHT TV’s Global Content Strategy Manager. “We really get behind the action and bring the lives of these guys to the viewers at home. They get to see them eat, sleep and breathe the King of the Hammers lifestyle. Once seen never forgotten!”
INSIGHT TV is broadcast via its 4K UHD SVOD platform (INSIGHT.TV) to subscribers globally or via iOS and Android devices using the INSIGHT TV App. It’s also available on platforms SKB, Reliance Jio and across Europe including Sky, Vodafone, Swisscom, HD+ Media Broadcast and M7 Group.
King of the Hammers Show Reel
About INSIGHT TV:
INSIGHT TV has hundreds of hours of UHD content and commissions 200 hours of brand new content each year. INSIGHT TV reaches millions of homes in Europe, Eastern Europe, Asia and the USA. Committed to pushing the boundaries of linear and non-linear broadcasting INSIGHT’s content stretches from Adventure Travel, Inspiring Science and Technology and Extreme sports, all shot in UHD. INSIGHT TV’s range of programming demonstrates the best of Ultra HD, 4K and HDR.