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NINETNINE Unveils Exclusive Channels Distribution Agreement with MBC GROUP

NINETNINE, the leading provider of content distribution services to cable and OTT platforms, has announced that it has signed a milestone agreement with MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA). The multi-year agreement, which begins on 1st October 2021, will see NINETNINE become the exclusive distributor of MBC channels in Europe with TV rights to its linear channels including: MBC1, its general Arabic family entertainment channel; MBC5 targeting north African audiences; MBC DRAMA, broadcasting best Arabic dramas; and MBC MASR, the most successful TV channel in Egypt. Read more here.