NAB 2020 – Are you ready?
While speaking with a customer of one of our clients recently, we asked how he’d first heard about them. His answer was immediate: he saw their stand at NAB some years ago, had a chat, googled them and the rest is history! The first key point here is that trade shows facilitate that age-old sales technique of face-to-face communication. I know, right, how original! And yet this is still, we’d argue, one of the most effective ways to make a sale, by simply talking. And then a “trade show relationship” grows.
The next point is how to maximise the value of exhibiting while also being able to effectively communicate the rest of the year. We understand both the manpower and financial challenges that this brings, particularly in an industry where many are under pressure.
We believe the build-up to a show is crucial from a communications standpoint. From catalogue entries, to show previews for magazines, social media use, competition entries, ensuring your website suitably reflects your attendance, perhaps a pre-show simple video…we could go on, but these all need to be discussed and explored. And for NAB 2020 that time is now.
Then there’s the rest of the year to consider. While you’re not at a trade show and not speaking directly to existing and potential customers, it’s your comms strategy that does the talking for you. Is your website working from design and content perspectives? How are you using LinkedIn and Twitter? What about press releases? Are they written as well as they have to be to gain attention? Is all your material accurately reflecting what you do and have achieved?
Here at Jump HQ, we fully understand these pressures and create bespoke packages using our comprehensive PR, marketing and creative services. We know that our current clients will be ready. Do you want to be ready too?
If you need help with your marketing strategy or PR efforts on the run up and during NAB this year, then give us a call and we can help.