Brief: The project consisted of the design of a new logo along with subsequent product branding and stationery.
After an initial brief, we worked on preliminary concept designs, which culminated in the final logo and a new colour scheme for the company’s products. SGL is now equipped with a consistent brand for use on the many different platforms it will be seen.
“Victoria and the team at Jump were quick to understand the scope of the redesign. We needed to get in place an identity that would work in print, online and on the SGL trade show booth. Jump’s expertise at managing the process of moving from one design to another was useful, enabling us to concentrate on the design aspect, all the while knowing that the colour references, templates and images would be produced in a logical sequence.” Bernie Walsh, Director of Worldwide Sales, SGL